Empowering Rural Economies for Bharat and by Bharat
About Samaagam™
Samaagam is a pioneering initiative aimed towards transforming rural India through inclusive community development and sustainable economic growth.
Our Story
With 850 million Indians residing in villages, the rural economy must contribute $4 trillion for India to become a $10 trillion economy. Yet, current projections show a significant shortfall, highlighting the urgent need for innovative solutions.
Samaagam was born from the vision to transform urban migration from a necessity to a choice, by creating vibrant economic hubs that bring essential services, commerce and entertainment to village doorsteps.
Our unique community-driven approach and seamless integration of multiple services gives Samaagam a distinct advantage to impact lives at scale.
Our Ambition for 2030
10K
Centres
Establishing Samaagam Centres across rural India
50K
Villages
Impacting communities through our hub-and-spoke model
5M
Work Opportunities
Creating sustainable work opportunities in rural India
Core Elements of Samaagam™
Creating vibrant spaces to support rural communities to meet their basic and aspirational needs
Providing communities access to essential services, commercial goods & services and entertainment
Empowering rural residents through entrepreneurship and work opportunities by access to new-age learning and business opportunities
Samaagam™ Centre
At the heart of Samaagam's vision are active tech-enabled physical hubs in villages which cater to 5-8 villages in their vicinity. They combine physical infrastructure, digital technology, shared logistics and warehousing, and community ownership to create sustainable impact.
Each Samaagam Centre is owned and operated by a local entrepreneur.
Samaagam Centres are designed to be visually inspirational with contemporary sensibilities which blend into the rural environment.
Core Services
The Samaagam Centres become hubs enabled by local entrepreneurs and trusted brands in healthcare, finance, education, retail, and entertainment to benefit local communities. They offer:
Essential Services
- Healthcare
- Skilling Centre
- Co-working / Study Space
- Bank / Financial Services
- Insurance Services
- Farmer education / Agri Produce Procurement
Commerce
- FMCG Store: wide range of consumables
- Consumer Goods Store
- Beauty Parlour
- Marketing fairs / camps
- Weekly Haat
- Tractor and Bike Service
- Distributed warehousing
Entertainment
- Mini theatre
- Gym
- Local culture programs
Village Entrepreneurship
The objective of Samaagam is to foster entrepreneurship and create sustainable work opportunities in rural India.
Each Samaagam Centre is owned and operated by a local Village-Level Entrepreneur (VLE), who receives comprehensive support in accessing capital, infrastructure development, business planning, and operational training.
The centres are designed to house 10-12 different businesses providing the core services and create multiple layers of employment - from direct jobs in centre operations to indirect employment opportunities through various services and enterprises.
Through this entrepreneur-led model, Samaagam aims to transform 50,000 villages into vibrant economic hubs, creating over 5 million work opportunities and enabling rural residents to build prosperous futures.
Samaagam™ Team
Samaagam is driven by industry leaders with the experience of designing and implementing population scale programs. It is a diverse team with specialisation in entrepreneurship, digital technology, venture capital, telecommunication, healthcare and social impact.
Sanjeev Shriya
Founder Smart Chip, Ex–Idemia India, Evangelist of Jan Dhan Yojana & Bhartiya Swasthya Bima Yojana
Sandip Das
Chairman Caret Innovation Lab, Ex-CEO Reliance Jio, Maxis, Orange-Hutch, Board Director
Ashutosh Garg
Ex-Chairman Lockheed Martin, Ex-CEO ITC Singapore, Ex-Founder Guardian Pharmacy
Prajakt Raut
Founder and Managing Partner, Caret Capital
Atreyi Dass
Partner, Caret360
Pooja Monga
Sr. Investment Associate Beyond Capital Ventures, Ex-KOIS, Invest India
Ravtej Singh
Analyst, Caret Capital
Partner with Samaagam™
We would love to hear from you if you wish to partner with us for any one or more of the following
Co-create Samaagam
Contribute towards building pilot centres
Redefine Rural Development
Drive access to essential services for rural communities
Empower Rural Entrepreneurs
Join as a renting or branding partner
Be a Catalyst for Impact
Explore how you can support our journey
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